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We've updated one of our most popular materials. See what's new in our guide to MERPs.

Zane Benefits Affiliate Badge

Add a Zane Benefits Affiliate Badge to Your Website

By adding an affiliate badge to your website, your clients will be able to learn about Zane Benefits' products directly from your website, and you will be credited with any sales.

First, choose the type of badge you'd like to install and then have your programmer or webmaster copy the HTML we provide to your website.

 

Announce Our Partnership with a Press Release

Zane Benefits allows its affiliates to annouce our partnership using a pre-approved press release template.

If you would like to edit the press release, you must get approval from the Zane Benefits press team.

Also, if you would like us to post the press release on our press blog, please submit the press release to media@zanebenefits.com. 

>>Click Here to Download the PR Template

 

What is a press release?

In terms of marketing, it's basically just a story that may interest the general public or a market segment relating to your business or organization. The format is a cross between an article and an ad. A press release tends to be more objective than promotional copy and is often in interview format. 

What are the benefits?

Rapid coverage:
As news is all about currency; the chances are that your press release will be distributed very quickly if it appeals. After submission, expect some initial results within 24 hours of distribution.

Ongoing promotion:
Most services archive releases; so it's an ongoing form of promotion. Search engines may pick up on the release when it is published on other sites. This creates another avenue for people to find you and to possibly improve your search engine rankings through link popularity factors.

Journalists love search engines; so even as your release becomes dated, you may be still contacted by them in relation to other stories they are working on.  

Credibility:
If a respected media outlet or industry authority picks up your news item and publishes it, the readers of that service will immediately feel that your company is credible - an element vital in turning leads into clients.

Extra content for your site:
Any release that you create can also be included in a separate section on your site. It creates a good impression on your visitors and clients, provides ready information for journalists who may stumble upon your site and acts as excellent search engine material. 

How do I distribute?

There are many services that act as distribution points for press releases, but most of them will charge a fee to distribute your news item to journalists and news editors. A few of the better known services are PRWebPRNewsWire and MarketWired.

PR Web, which provides excellent coverage at a very low price. Features include:

  • Distribution on the same day

  • PR Web and eMediawire Distribution 

  • Attach graphics and multimedia

  • RSS/XML/OPLM/NewsML inclusion 

  • Yahoo search marketing inclusion

  • Google news inclusion 

  • Yahoo news inclusion 

  • MSN news inclusion 

  • Quick statistics 

  • Up to 10 industry targets 

  • Free editorial review  

PRWeb also offers valuable tips on their site to help you with press release development and submission. The company is one of the oldest online press release distribution agencies around, with 100,000 contacts, industry analysts and freelance journalists in their databases. It's a great service well worth checking out.

The other way to find places that will accept your news item is to search via your favorite search engine like so:

"submit press release", "industry segment"

.. substituting "industry segment" with your target market. You'll be surprised by the number of places that will accept newsworthy items - after all, it's free content for them!

What's considered newsworthy?

Items that would be considered newsworthy include:

  • Your business sponsoring a charity event.

  • Implementing/developing a new product that addresses a specific need.

  • Merging or partnering with another well known business.

  • Gaining a contract with a large company.

  • Results of research you've carried out.

  • Awards and industry/community recognition

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