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Small Business Employee Benefits and HR Blog

How to Run an Employee NPS Survey to Improve Employee Retention

Employee Retention - How to Run an Employee NPS Survey

Business owners often ask how they can measure, then improve employee retention. There are many innovative ideas out there, but one frequently left off the list is an employee net promoter score (eNPS) survey. Anonymous eNPS surveys can be an excellent way to figure out how your employees truly feel about your company — and why they feel the way they do.

What is an Employee NPS Survey?

If you’ve ever filled out a survey from a retailer, you have probably answered some of the questions on an NPS survey. The point of this type of survey is to determine how consumers feel about products or services that your company offers, as well as their general feeling about your company.

Similarly, an employee NPS (eNPS) survey is designed to show businesses such information from their employees. The data can help your company determine your employee engagement and satisfaction levels. These surveys can be brief, asking only a couple of questions with possible qualitative follow-ups.

Here are some examples:

1. On a scale of 0 to 10, how likely is it that you would recommend this company as a place to work?

Follow-up Question: What is your favorite thing about working for this company?

Or, if they gave a negative answer: What is the biggest reason for the score you gave?

2. On a scale of 0 to 10, how likely is it that you would recommend this company’s services or products to a friend or colleague?

Follow-up Question: What is your reasoning for recommending our products or services?

Or, if they gave a negative answer: From your perspective, what is one thing we can do to improve our products or services?

How Do I Set Up an eNPS Survey to Improve Employee Retention?

One of the easiest ways to conduct a survey is through simple survey software - such as Survey Monkey. You can start a survey from scratch or use one of their employee engagement templates. Simply email out a link to the survey and ask employees to complete it when they have a few minutes.

Tips:

  • Make the survey anonymous so that employees feel that they can speak freely.

  • Create a scoring system so you can track eNPS scores over time.

How Often Should I Conduct an eNPS Survey?

This is an important balance you must strike because survey fatigue causes employees to stop prior to finishing, ignore it altogether, or click any number to speed up the process. Keeping the survey short will help with this, but you also don’t want to survey too frequently.

Depending on how quickly your company moves, you may want to consider surveying every 3-6 months. This will help you track your progress while keeping a consistent data stream.

Conclusion

Employee NPS surveys can be an effective tool for measuring employee engagement and improving your employee retention strategy. Remember to keep it simple, measure your results, and avoid survey fatigue by polling no more than every three months.

How are you using eNPS surveys to improve your employee retention strategy? What questions do you have? Let us know in the comments below!

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