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Small Business Employee Benefits and HR Blog

Insurance Agents and Small Businesses - The First Victims of Health Reform?

In a recent article in TIME, Kate Pickert suggests that the first victims of health reform will be insurance agents and brokers. 

"Insurance agents and brokers and small insurance companies are among those who may have to scramble to stay afloat over the next few years. This is partly by design and partly an unintended consequence of a new law that is so sweeping, it will affect nearly every corner of an industry that accounts for one-sixth of the U.S. economy.... Agents and brokers are also worried about the future for another reason: a vital part of their current role, sales and marketing, could be made redundant thanks to the new state insurance exchanges that will go online by 2014. These Web-accessible marketplaces will be where individuals and small groups go to purchase insurance. In addition to listing plans available by location, the exchanges will post quality and price information and administer federal subsidies for those who qualify, making it easier for individuals and small-business owners to compare plans and choose the options that best suit their needs."

What do you think?

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